EDUCATION
MANCHESTER METROPOLITAN UNIVERSITY
BA (HON) INTERNATIONAL FASHION PROMOTION
SEPTEMBER 2016 - AUGUST 2020
2019-2020
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· Visual Practice 1 and 2(Final Project): This unit encourages students to experiment in the practice of Fashion Promotion and the many visual platforms that you can use to communicate. Students should conduct research-led methods and are tasked with forming challenging and exciting concepts.
Final Project excepts below
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· Fashion Cultures 3 (Dissertation): An independently led research project, focusing on a fashion-related topic of your choice and to demonstrate the analytical and evaluative skills that are the hallmarks of an Honours degree graduate. This is a piece of work, which reflects both your interests and strengths and could also support your future career direction by being relevant and appropriate to contemporary issues within your specialism
Dissertation excerpts below
2018-2019:
Placement year
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· Voir Magazine 6 Months, Editorial Assistant and Office Manager (self-sourced)
· Philip Treacy 6 Months​, Press and PR Intern (self-sourced)
2017 - 2018:
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· Creative Fashion Direction: understanding of promotional methods and theory, development of creative promotion, analyzing current fashion market and fashion consume, Develop, evaluate and present fashion promotion concepts in a variety of innovative formats.
· Digital Promotion: developing strategic objectives, digital marketing platforms, digital communication channels, consumer interaction, consumer networks, online consumer behavior.
· Fashion Operations: market situations, trends analysis, competition analysis, customer research, Developing of a product range, understanding raw materials, Range promotion, cost/buying/retail pricing, budgeting and sales forecasting, product development and promotion process, critical path
· Synergy: Professional development and employment skills.
Samples of work below
2016 - 2017:
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· Fashion Communications: Consumer profiling from a design perspective, comprehension, and analysis of fashion forecasting, trend analysis, and application to a specific product. Illustrate the ability to visually communicate research and design concept ideas.
· Fashion Industry: Fashion trading process from concept to consumer, the commercial knowledge required to operate in the UK fashion retail industry, budgets and costing processes used for promotional activities and campaigns, evaluating promotional activities and campaigns.
· Fashion Promotion: Consumer profiling and market segments, awareness of fashion promotion methods and principles, and how they influence consumer behavior, awareness of the marketing mix and the role of marketing communications, marketing communications to target different market levels.
· Global Fashion Cultures: Develop an understanding of fashion in a wider socio-cultural context, analyze how clothing communicates meaning, awareness of the relationship between fashion and popular culture.
Student Representative and Ambassador for 4 years
MANCHESTER METROPOLITAN UNIVERSITY
BA (HON) FASHION ART DIRECTION
SEPTEMBER 2015- JUNE 2016
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2015 - 2016 :Scoping, Responding, Unit X and Contextual Practice.
Student Representative
SANTA ROSA JUNIOR COLLEGE
SANTA ROSA, USA
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2012-2015
Anthropology:
2013: Cultural Anthropology
2015: Physical Anthropology, World Humanities and Native American Arts and Culture
Business:
2014: Pre business Fundamentals, Starting a Small Business, Business Records, Entrepreneur Business Plan
2015: Motivation and Empowerment in the Work Place, Financial Basics and Project Management
Communications:
2013: Interpersonal Communications
2014: Communication for Start-Ups.
Fashion:
2012: Figure Drawing and clothing Construction
2013: Fashion Design and Illustration
Theater:
2012: Costumes and Makeup
2014: Makeup Design, Special Effects Makeup and Production Lab, World Theater and Intro Design Process.
Study Abroad to London Fall 2013: English culture and Anthropology.
UNIVERSITY PROJECTS
FINAL YEAR WORK
DISSERTATION
Fashion is for Followers, or how I learned to stop worrying and love Camp.
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4000 words plus Part Practice
Responding to Susan Sontag’s 1964 essay (Sontag, 1964) and the 2019 Met Gala, I shall be investigating the use of camp in fashion promotion. Specifically, as camp was used by the Mugler brand in the Fall 1995 and Spring 2020 shows. Mugler was a significant camp brand in the 80s/90s and was highly celebrated by the Met Gala and the Camp Exhibition (Bolton, 2019).
“His shows set a precedent, influencing what happened in the following years. He took over
visual culture at that moment and was an icon. The 90’s Mugler was very polarizing but love it or hate it you remembered it. “(Bling et al., 2019)
The Mugler brand has since changed leadership to meet contemporary commercial tastes. Comparing the two shows provides a clear comparison of promotional styles through a specific method – fashion shows – by a single brand. Fashion shows are an integral part of the industry and provide significant PR, promotion and publicity for designers (Posner, 2015) . Evaluating the effectiveness of its usage of camp, the impact on brand awareness over time, and the practicalities and financial risks of camp as a marketing tool, the intention is to determine the extent to which camp can be used to combat mediocrity in fashion and facilitate promotion.
FASHION PROMOTION FINAL PROJECT
This Fashion Promotion Final Project is the culmination of the entire course of study and synthesizes elements of theory, business application, contextual thinking. Including theoretical and practical application relevant to fashion and creative industries the broad content relates to professional visual practice and communication, analysis of target audience, personal promotional material, articulation of future career practice, technical production for industry, concept refinement, concept execution, creative direction.
COUTURE DE'TAT
Creating a relevant and original fashion publication to address issues electing the fashion industry that were not being widely discussed I developed Couture De’tat, the anti-fascist fashion zine. A digital copy is included below as well as aspects of its development process.
In addition to the publication, I produced a live campaign to accompany it, illustrating its marketing and promotional strategies. Initiating, develop, and implement a campaign that showcases my communication skills to industry standards using materials and appropriate media.
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MANCHESTER FASHION INSTITUTE INTERNATIONAL AMBASSADOR
Recently working with the Manchester Fashion Institute and the Manchester Metropolitan University international team to give a live stream tour of MFI, Participating in international student events, and communicating with new and prospective International students. Showing international students who couldn't visit around and the resources available to them.
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Second Year Work
FAIRY...BY JEAN PAUL GAULTIER
DIRECTED, DESIGNED AND WRITTENÂ BY SPENCER MORTON
A short commercial made for the Creative Fashion Direction unit. Answering a brief to combine Jean Paul Gaultier with Fairy washing liquid.
Morton, S. (2019)Â Fairy...by Jean Paul Gaultier. YouTube. [Online] https://www.youtube.com/watch?v=H_rjtzMkNs0.
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CREATIVE FASHION DIRECTION PROJECT
GIANNA GOLD CUP
"AN IMAGINATIVE,PROFESSIONAL, VISCERAL EXPERIENCE."
Breif: Design and produce a piece of packing conveying the personality of the product (Menstrual Cup), pitching it to the intended consumer. You must be inspired by a pre-existing relevant brand (Godiva) by identifying their recognizable color palette, typeface, and font.
Along with the packaging, you need to write 2 x750 word editorials: One needs to be in the form of self-reflection and promotion for the product e.g. A press release. The second should be from a more critical and reflective stance, such as a review on a blog.
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FASHION OPERATIONS PROJECT
REDESIGNING LOUBOUTIN SHOESÂ FOR MATURE WOMEN AS PART OF A BRAND PORTFOLIO.
Brief: You are to research and investigate a brand/designer or retailer and develop a new product area based on your market analysis and competitor evaluation, taking into account the following:Â Introduction to your brand/designer or retailer.The market situation.Fashion trends.The competition. The customer. The development of a product range.The raw materials. Range promotion.The estimated cost/buying/retail price & sales forecast. The chosen country of supply, and the supplier. The product development and promotion process (critical path) from design to delivery.